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4.3 Net revenue from sales and services by country and region

The Industrial Systems and Security Printing segments market their offerings worldwide and do not focus on a specific geographical market. The Book Retailing and Other business activities segments focus mainly on the domestic market in Switzerland and the neighbouring countries.

Net revenue from sales and services are generated in the following regions:

Net revenue from sales and services by region

in CHF thousand   2017   2016
Switzerland   190,527   194,137
Germany   14,506   13,464
The rest of Europe and Africa   22,839   29,480
North and South America   13,118   18,623
Asia and Oceania   47,512   43,173
Total net revenue from sales to customers by region   288,502   298,877

Total sales are allocated based on the country in which the customer is located. This usually corresponds to the delivery location.